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词汇
cognitive dissonance
释义
cognitive dissonance
认知悔误
人在从事两项或多项选择方案中,选定其中一项後,几乎皆会无可避免的产生不快感或悔误感。因此在认知悔误理论中认为任何一项购买均可能招致"购买不快",因此应重视的是此项购买後不快究竟有多大,消费者如何处理。
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更新时间:2025/3/10 11:27:05