英语词汇“international marketing”的读音、翻译、释义、用法及例句-语文网

词汇	international marketing
释义	international marketing 国际行销指跨越国境的行销活动，或涉及两国或两国以上的行销作业而言。其主要特质为： (1)活动范围在一个国家以上； (2)较国内行销更复杂； (3)行销者需根据行销环境的差异，针对各个国家、区域的特性拟具不同的行销策略。
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