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词汇
pricing strategy
释义
pricing strategy
订价策略
订定产品价格及未来价格异动的计划,以达成公司对其对像市场的行销目标。在制订订价策略时,必须具有前瞻性,能够预见未来成本,需求及竞争状态的变动,以及订定如何因应这些变动的计划。
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更新时间:2026/11/8 19:31:13